We are
7th GEN GROUP
A talent management agency. We represent creators, negotiate their brand partnerships, and produce the campaigns that come out of them.
Who we are
You make the work people love. We make sure the right brands are paying for it.
7th Gen Group represents a select roster of creators and builds their partnerships with brands — then produces, amplifies and reports on the work that follows. One team, from first conversation to final invoice.
What we do
Six disciplines, one accountable team.
Talent Management
Day-to-day representation for a select roster of creators. We handle inbound, set rates, negotiate contracts and build a career plan that runs longer than one campaign.
- Rate cards & pricing strategy
- Contract & usage negotiation
- Inbound deal screening
- Long-term career planning
Brand Partnerships
For brands, we build the creator side of the plan: who to work with, what it should cost, and how the agreement protects you.
- Creator sourcing & vetting
- Deal structuring
- Budget & scope planning
- Contracting and compliance
Campaign Production
We produce the work the partnership promises — from a single shoot day to a multi-market rollout, on schedule and on brief.
- Creative direction
- Casting & crew
- Shoot production
- Delivery & asset management
Events & Activations
Launches, dinners, trips and on-site creator moments, staffed and run end to end with the content plan built in from day one.
- Venue & vendor management
- Creator hosting & travel
- On-site content capture
- Run-of-show & staffing
Paid Media & Amplification
Organic reach is the start. We license the work and put budget behind what performs, across paid social and whitelisting.
- Usage & whitelisting rights
- Paid social amplification
- Creative testing
- Budget allocation
Reporting & Rights
Every campaign closes with a clear read on what it returned, and a clean record of what you are licensed to keep using.
- Performance reporting
- Rights & renewal tracking
- Post-campaign review
- Roster insights
$140M+
Partnership value negotiated for our roster
600+
Campaigns delivered since 2011
27
Markets across four continents
92%
Of brands return for a second campaign
Who we work with
Two sides of the same table.
For creators
Representation that pays for itself.
You keep making the work. We handle the inbound, the pricing, the contracts and the follow-up — and bring you partnerships you would not have been offered directly.
- A dedicated partner, not a shared inbox
- Rates set and defended on your behalf
- Contracts, usage and renewals handled
- Paid on time, every time
For brands
Creator campaigns that actually ship.
Tell us the objective and the budget. We come back with the right creators, a clear scope, a contract that protects you, and a team that produces the work.
- Vetted creators matched to the brief
- One contract, one point of contact
- Production and delivery in house
- Reporting and rights at close
Categories
Where we operate.
Fifteen years of campaigns across the categories where creators move product.
- Beauty & Skincare01
- Fashion & Apparel02
- Food & Beverage03
- Travel & Hospitality04
- Technology & Apps05
- Fitness & Wellness06
- Home & Interiors07
- Entertainment & Music08
People buy from people.
That is why the world's best brands work with creators — and why the world's best creators work with us.
Start the conversation“They brought us a creator we'd been trying to reach for two years, and had the campaign in market in six weeks.”
VP Brand Marketing — Global Beauty House
How it works
Apply
One short form. A partner reads every submission personally.
Talk
A direct call to align on goals, fit, budget and timing. No obligation.
Launch
We structure the deal, produce the work and take it to market.
Report
A clear read on performance, rights and what we do next together.
Questions
Before you apply.
Work with us
Tell us whatyou're building.
Creators apply for representation. Brands request a partnership. Either way it takes two minutes — and a partner reads every submission.
- No fee to apply, ever
- A reply within two business days
- Every submission stays confidential